Privacy Policy

Last Updated: November 2025

Welcome to yugenderan.com.
This Privacy Policy describes how we collect, use, share, store, protect, and process personal information when you access our website, engage with our content, or use our services.
We follow international data protection laws, including:

  • GDPR (EU General Data Protection Regulation)

  • UK GDPR

  • CPRA (California Privacy Rights Act)

  • CCPA (California Consumer Privacy Act)

  • Indian IT Act 2000 and SPDI Rules

  • Global Data Protection Best Practices

By using this website, you acknowledge and consent to the practices described in this policy.

1. About Us

Website Owner: Yugenderan Meganathan
Brand Identity: Digital Marketing Consultant
Location: Kolathur, Chennai, Tamil Nadu, India
Website URL: https://yugenderan.com
Contact Email: support@yugenderan.com

We provide digital marketing consulting, SEO services, Google Ads, Meta Ads management, content strategy, automation services, brand consulting, and associated digital solutions for global clients.

2. Definitions

For clarity:

  • “Personal Data” means any information related to an identifiable individual.

  • “Processing” refers to any activity involving personal data (collection, storage, use, etc.).

  • “Data Controller” means we determine how data is used.

  • “Data Processor” means third-party tools that process data on our behalf.

  • “User / Visitor / Client” refers to anyone accessing the website or using our services.

  • “You” refers to the individual interacting with the website.

3. Information We Collect

We collect personal data through direct submissions, website interactions, cookies, analytics, and third-party technologies.

3.1 Information You Voluntarily Provide

Collected when you:

  • Submit contact forms

  • Book a consultation

  • Download resources

  • Subscribe to newsletter

  • Engage in a chat or email conversation

  • Request quotes or proposals

Types:

  • Full name

  • Email address

  • Phone number

  • Business name

  • Service requirements and project details

  • File uploads

  • Any message or query you submit

3.2 Information Collected Automatically

When you access our website:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Geolocation (approximate)

  • Pages visited

  • Time spent on site

  • Referring website

  • Interaction patterns

  • Scroll behavior

  • Session duration

Collected via:

  • Google Analytics

  • Meta Pixel

  • Server logs

  • Heatmap tools

  • Cookie-based tracking

3.3 Cookies & Tracking Technologies

We use multiple categories:

Essential Cookies

  • Required for website functionality

  • Cannot be disabled

Performance & Analytics Cookies

Used for:

  • Traffic measurement

  • User behavior analysis

  • Website improvement

Advertising & Retargeting Cookies

Used for:

  • Personalized ads

  • Remarketing on Google & Meta

  • Marketing attribution

Functionality Cookies

Used to remember:

  • Preferences

  • Form entries

  • Language settings

You may opt-in or opt-out where applicable.

3.4 Information from Third Parties

We may collect additional data from:

  • Social media interactions

  • Google or Facebook login (if used)

  • Payment gateways (if services are purchased)

  • CRM inputs

  • Public business records

We never purchase any third-party personal data.

4. Legal Bases for Processing (GDPR)

We rely on the following lawful bases:

4.1 Consent

When you:

  • Accept cookies

  • Submit forms

  • Subscribe to emails

4.2 Contractual Necessity

To deliver services you request.

4.3 Legitimate Interests

For:

  • Improving website

  • Running analytics

  • Securing the website

  • Marketing to existing clients

4.4 Legal Obligations

To comply with Indian and international law.

5. How We Use Your Data

We use data for the following purposes:

5.1 Service Delivery

  • Understanding your business needs

  • Creating marketing plans

  • Providing consulting or ads management

  • Managing communication and follow-up

5.2 Communication

  • Responding to inquiries

  • Sending proposals and service details

  • Project updates

  • Support requests

5.3 Marketing

  • Email campaigns

  • Retargeting ads

  • Lead nurturing

  • Personalized recommendations

5.4 Analytics

  • Improving performance

  • Understanding user behavior

  • Optimizing content and pages

5.5 Security & Compliance

  • Fraud detection

  • Legal investigations

  • Enforcing policies

6. Sharing Your Information

Your data is shared only when required:

6.1 Third-Party Service Providers (Processors)

We use trusted partners for:

  • Website hosting

  • Data backups

  • Analytics (Google Analytics)

  • Advertising (Google Ads, Meta Ads)

  • Email marketing tools

  • Lead management tools

  • Payment processors

  • CRM systems

These processors follow strict data protection agreements.

6.2 Legal Requirements

We may share data when required to:

  • Comply with law

  • Respond to legal requests

  • Prevent fraud

  • Protect the rights of the website owner and users

We do not sell or rent your data.

7. International Data Transfers

Since we serve international clients:

  • Your data may be transferred to servers in India, USA, or other countries where our service providers operate.

  • We ensure compliance through:

    • Standard Contractual Clauses (SCCs)

    • Data Processing Agreements (DPAs)

    • Industry-standard encryption practices

8. Data Retention

We retain data only as long as necessary:

Data Type Retention Period
Contact form data 24 months
Email communication Until service completion or request
CRM records As long as active engagement continues
Analytics data As per Google settings
Legal & tax documentation As required by law

Users may request deletion anytime.

9. Your Rights (International)

9.1 Rights Under GDPR (EU & UK)

You can:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Transfer your data (portability)

  • Object to marketing

  • Withdraw consent anytime

  • File a complaint with your data authority

9.2 Rights Under CPRA (California)

California residents may:

  • Request access to data

  • Request deletion

  • Request correction

  • Opt-out of data selling or sharing

  • Opt-out of targeted advertising

  • Limit use of sensitive data

  • Non-discrimination for exercising rights

We provide a “Do Not Sell or Share My Personal Information” option upon request.

10. Automated Decision-Making & Profiling

We may use limited profiling for:

  • Retargeting ads

  • Personalized marketing

  • Lead scoring

We do not use automated decision-making that has legal or major personal impact.

11. Data Security

We follow strict security standards:

  • SSL encryption

  • Restricted access

  • Firewall protection

  • Secure hosting environment

  • Routine monitoring

  • Malware scanning

  • Data backups

No system is completely foolproof, but we follow best industry practices.

12. Data Breach Protocol

In case of a breach:

  • We assess risk immediately

  • Secure affected systems

  • Notify impacted users if risk is significant

  • Report to legal authorities where required

13. External Links

Our site may include links to:

  • Social media platforms

  • External resources

  • Partner websites

We are not responsible for their privacy practices.

14. Children’s Privacy

Our services are not intended for users under 13.
We do not knowingly collect data from children.

15. Updates to This Policy

This policy may be updated periodically.
The updated version will be reflected with a new “Last Updated” date.

16. Contact Information

For any request, complaint, or clarification:

📧 support@yugenderan.com
🌐 https://yugenderan.com
📍 Kolathur, Chennai, Tamil Nadu, India